For our next media project, we have to create a music video for a song of our choice. Today, November 14, 2019, is the first day for this project. We had to choose our song and then research the conventions of our genre during this class period. The research process is still something that is new to me, as this is only the second media studies project that I have done. However the process is getting easier to accomplish. After researching the conventions of our genre, the next step is to create a storyboard. This is a project that must be done outside of school. So it is important to keep that in mind when choosing the settings for each shot. Additionally, the music video should only be about 1 minute and 15 seconds.
The song that I chose for this project is Tomorrow by Kali Uchis. This is an R&B/soul song that was released in 2018. I chose this song because it has special meaning and nostalgia to me. It reminds me of memories that I've had during a previous summer which is something that I feel like I can replicate in my music video. Additionally, this song is also very mellow and soft, yet some parts of it become more upbeat. This is something that can have an interesting effect on my music video if the editing is according to the tempos. I also chose this song because the actors that I chose to be in my video like this song as well. Since they enjoy this song too, the filming process will be a lot more fun to film compared to a song that they otherwise would've not liked.
The genre of the song that I chose is R&B/soul.
1) Some common costumes featured in R&B music videos includes revealing or minimal clothing. This is used to build the tension of love that is commonly expressed in R&B. The most common articles of clothing includes dresses, high-heels, or tank tops.
2) The lighting of most R&B music videos tends to be dark or gloomy. This type of lighting is used to create a more mysterious atmosphere.
3) Typically, the acting in R&B involves a love story. This usually involves a woman and a man who either fall in or out of love with each other. Additionally, another common form of acting that is used is when a woman is breaking out of a relationship, and expressing her new confidence in herself
4) Make-up in R&B is commonly very dramatic or dark. This includes aspects such as red lipstick, smokey eye shadow, or bold eyeliner.
5) In many R&B music videos, a chair is a common prop to be used; typically the singer is on this chair lip-syncing their song. A car is also a common prop as it is used to show the couple in their daily lives.
6) The setting in most R&B music videos tends to be a bedroom or a party, where the two partners may meet up at.
Some common camera angles and shots that are used in R&B music videos are eye level, long shot, medium close up, close up, and extreme close up; typically these are of the singer themselves who may be lip-syncing the song. Additionally, a two-shot is also very commonly used to show the couple that may be featured in the music video. Common camera movements are tracking shots and pans. These can be used the show the couple walking together or meeting up.
Digetic sound is commonly used before the music video starts to set up the scene of where the couple initially meets, an example would be the people talking at the party. Non-digetic sound is also commonly added in the editing process to represent ice mixing around a drink or heels on the floor, for example.
A cutaway, eye-line match, and shot/ reverse shot is commonly used in R&B music videos. These can be used to represent dance sequences that may be featured in the music video or just to show the singer's perspective when getting ready for example.
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